We’re all aware of our bad habits, whether it’s smoking, gambling, overeating, or otherwise. We know it’s unhealthy, we know we should stop, but something keeps us in the routine.
What is it about toxic habits that makes them so appealing, no matter how motivated we are to stop?
Your Mind Works Like An Iceberg
You might be familiar with the iceberg structure of the mind: imagine an iceberg floating at sea. From afar, it doesn’t look very big. But we can’t see that underwater, it extends hundreds of feet in width and length, much larger than we could’ve anticipated from the surface.
This represents the way your brain works. You can only address what you can see — think of everything above water as your conscious thoughts. You can decide you want to start a diet, promise yourself you’re going to start a diet, and be absolutely sure you’re going to stick to your diet.
But under the surface of the water is the biology of your mind, and the way it’s designed to function. It’s constantly wiring and rewiring connections and associations based on habit and what makes it feel rewarded.
So, while your entire conscious mind is ready to start your diet, the area under the surface hasn’t caught up yet. It still thinks that chocolate cake is the key to happiness, and will mercilessly assault you with cravings until you give it what it wants.
This unconscious zone doesn’t work the same way your active mind does. You can’t use words to talk it out of its desires. It’s like a computer that’s been programmed to function a certain way — it doesn’t respond to reasoning or promises. And that can be discouraging.
However, there is a method to the madness. There is a sensical code that your brain follows to establish, maintain, and break bad habits.
The code is called classical conditioning. Think of Pavlov’s dogs; dogs aren’t born loving the sound of a bell ringing. But dogs love food, and if you continuously ring the bell before giving a dog food, it will learn to love that sound.
Compared to our chocolate cake example: dopamine is a neurotransmitter in your brain that makes you feel good. The sugar in chocolate cake makes your brain release dopamine. So, over time, your brain has learned that chocolate cake means happiness. And even though you’re ready for a diet, your brain isn’t on the same page.
In contrast: I have two dogs. They have carriers, like a hybrid between a suitcase and a cage. My dogs love small spaces, and were obsessed with hanging out in the carriers.
But now, the carriers are only brought out when the dogs need to be brought to the veterinarian. My dogs hate the veterinarian. Consequently, as soon as they see me bringing the carriers out of the basement, they run and hide.
In other words, you can speak your brain’s language by adding an unpleasant factor to what it’s been taught to love. This is called aversion science.
And it works. Aversion science using electric shock is particularly effective — it helps the majority of smokers, drinkers, gamblers, and nailbiters quit.
Pavlok vs. Elastic Bands — which one is more effective?
Pavlok puts this efficacy in your hands with a one-button wristband that lets you self-administer electric shock, and it’s already helped hundreds of people.
A commonly asked question is “what about rubber bands?”, and for good reason — snapping an elastic band on your wrist can be considered a form of aversion science. And at a glance, it might not seem that different from using a wristband to administer an electric shock.
But there’s a reason the majority of clinical aversion studies use electric shock.
It’s controllable: each shock is easy to administer, timed, and has a pre-selected intensity that you can adjust with an app on your phone. Pavlok also ensures that the electric shocks are completely safe, whereas you can actually cause damage by keeping a tight elastic band against your veins.
An electric shock device has been described clinically as an effective way to conduct aversion science, and Pavlok made it simple by putting this device in a wristband. You can use it discreetly to reach your goals, as opposed to conspicuously snapping a rubber band on your wrist repeatedly.
Electric shock has been proven to work in breaking bad habits, and Pavlok gives you the technology that’s been tested in hundreds of clinical trials. We have customer support, we’ll take your feedback and help you maximize your results.
I REALLY want a Pavlok. This page on rubber bands is vital to converting more sales — and likely the most typical of knee-jerk objections against Pavlok.
Sales is more than my lifeblood — it’s what I do to put bread on the table, it’s why a 54 billion dollar property firm is switching to us as one of their contracted providers.
The internal dialogue of a typical skeptic:
“Why pay $200 when I can use a .05 cent rubber band?”
Here’s the deal — I’ve written you a template (two variations) to A/B test with this page, what do I want from you? Nada, zip, and zilch… that is unless you absolutely love them.
Then, and only then, I would ask you to send a Pavlok my way — if the office pup used it as a chew toy that can work, as long as it can still shock me.
My objectives with this:
Create yes answers, agreements, meet their needs, put skin in the game, sell the sizzle, address their objections, change the conversation to “why rubber bands don’t work”, and if possible make them laugh.
(Template A)
Pavlok vs. Elastic Bands — which one wins on lasting results?
We’re often asked “what about rubber bands?”, and it’s a great question to ask — snapping elastic bands to create welts on your wrist is definitely a form of aversion science. Same principle, but different in execution from Pavlok — while a bike can get you from A to B, more often than not, a car is the fastest way to get there.
The majority of clinical aversion studies use electric shock for a reason.
Number one being — because it works.
It’s controllable, each shock is easy to administer, timed, and can have a pre-selected intensity adjustable, via an app on your phone.
Pavlok puts this efficacy in your hands with a one-button wristband that lets you self-administer an electric shock, and it’s already helped hundreds of people kick their bad habits.
Safety is one of our top concerns here — we’ve worked to ensure that as intense as they can be set to, the electric shocks are completely safe.
We also have to address another question — why don’t rubber bands work?
If they were the answer, there wouldn’t be a need for Pavlok — we’d all be free of any tough habits.
Pavlok also works because you’re putting skin in the game, yes the sophistication of this device requires a financial commitment, but it also requires saying that I’m willing to put this much on the line to break the bad habits that have been plaguing me for years.
A .05 cent rubber band can’t do that.
Join us in changing yourself for the better, this is more than science.. this is Pavlok.
(Yes that was a movie reference.)
(Template B — difference is in the last sentence)
Pavlok vs. Elastic Bands — which one wins on lasting results?
We’re often asked “what about rubber bands?”, and it’s a great question to ask — snapping elastic bands to create welts on your wrist is definitely a form of aversion science. Same principle, but different in execution from Pavlok — while a bike can get you from A to B, more often than not, a car is the fastest way to get there.
The majority of clinical aversion studies use electric shock for a reason.
Number one being — because it works.
It’s controllable, each shock is easy to administer, timed, and can have a pre-selected intensity adjustable, via an app on your phone.
Pavlok puts this efficacy in your hands with a one-button wristband that lets you self-administer an electric shock, and it’s already helped hundreds of people kick their bad habits.
Safety is one of our top concerns here — we’ve worked to ensure that as intense as they can be set to, the electric shocks are completely safe.
We also have to address another question — why don’t rubber bands work?
If they were the answer, there wouldn’t be a need for Pavlok — we’d all be free of any tough habits.
Pavlok also works because you’re putting skin in the game, yes the sophistication of this device requires a financial commitment, but it also requires saying that I’m willing to put this much on the line to break the bad habits that have been plaguing me for years.
A .05 cent rubber band can’t do that.
Join us in changing yourself for the better, we have a full staff dedicated to your results, and we’re ready to take on those challenges with you.
If you don’t have $100+ for the luxury of a Pavlok than a rubber band is better than nothing.
I think that a rubber band is so darn easy to take off… if a tech device is strapped onto my wrist, I have to take the minute to take it off… it’ll be faster to just zap. I ordered mine, keep y’all posted. Thanks!